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1. CHOOSE THE RIGHT SPOT
Streets with high traffic density in the city center are perfect to set a car crash scene. Even a gentle pile-up, better at a big cross road, could create a traffic congestion.
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2. BE CREATIVE
Strange crash dynamics create much more curiosity. A car which hit a tree, hang in the balance on a bridge or a car tip over a traffic island are eye catching more than anything else.
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3. MAKE YOUR SCENE
Wear the branded security vest before get out from your vehicle and point out the accident for the planned campaign.
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4. HOLD ON
Do not modify the car crash scene. Argue with other CRASHVERTISE Agents to maximize audience attention and contacts.
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5. SPREAD THE BUZZ
Report the stunt with pictures and videos using your smart phone or digital camera. Spread immediately the buzz posting directly on your twitter, facebook and YouTube profile.
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6. MEDIA HOOK
Videos and pictures are used immediately by CRASHVERTISE Press office to get the best news coverage. |